In 2013, Da Grasso pizza chain franchise underwent a complete makeover. The rebranding and a new communication strategy resulted in a new slogan – Pizza Friends. However, this slogan is not a revolution. It stems from the chain’s well-founded approach to business and Clients.
Da Grasso is a company set up on a “friend to friend” basis. From the start, i.e. the late 90s, the chain’s goal was to create a place where friends can spend some time together and have something good to eat. This vision has evolved and now the chain’s mission is to make friends’ get-togethers better and serve meals which bring people closer wherever they are – not only in a Da Grasso restaurant but also at home, at work or at a party.
We are a group of friends who will deliver a tasty pizza at any time and to any place because we treat our Clients as friends. Da Grasso is a brand for you, which gives you great food and good fun. That’s how we have earned the right to call ourselves your Pizza Friends!